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2019-20 Playbill Advertising

Our patrons arrive early, settle into their seats, and page through the playbill before the performance begins. They are a captive audience, away from distractions of work, home, TV, and computer screens. Your ad will average over 185 impressions per performance, and advertising in our playbill is an extremely low-cost way to reach the Upper Valley audience, many of whom have considerable discretionary income. Your ad will have consistent exposure to a demographic highly concentrated within a 30-mile radius of White River Junction. Our company is well-poised for continued growth, demonstrated by the fact that over 20% of this past season’s audience were first-time attendees at the theater. Our aggressive strategies for growing and retaining audience members are ambitious and successful, and we invite you to reap the benefits of our efforts through placing a print playbill advertisement.

Our 23rd Season will bring stories that uncover the complex truths of our past and present and inspire our audiences to re-imagine the future. As always, the driving force behind the work you see onstage will be our mission to change lives, one story at a time. By advertising with us, you support this mission as well as the goals of your own business.

If your business would like to engage in a philanthropic relationship with Northern Stage, click here to learn about Producer’s Club. In thanks for our Producer’s Club members’ generosity, we provide access to the theater’s unique opportunities for logo exposure, client entertainment, and employee engagement.

Click here to view our playbill ad specifications and deadlines.

To purchase, contact Hannah Ferguson at (802) 296-7000 ext. 123 or